Advanced Certification in Digital Marketing
Duration: 6-Month Program in Digital Marketing (Includes 3-Month Real-World Internship)
Whether you're just starting out and want to learn about digital marketing or you're already experienced and want to enhance your skills, our Digital Marketing courses are designed for you. We'll help you understand the basics and delve into advanced strategies, so you can excel in the world of digital marketing, no matter where you are in your career journey.
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Why Siva Academy
Welcome to the heart of innovation, Siva Academy, an initiative by American Dental Software, a visionary software company headquartered in the United States. Here at Siva Academy, we are not just offering courses; we are igniting the flames of passion and sculpting the futures of India's dynamic youth. Our mission is unwavering - to empower, inspire, and transform.
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Industry Experienced Faculties
6-Month Program in Digital Marketing (Includes 3-Month Real-World Internship)
- Understanding Digital Marketing Channels
- Setting Up Goals and KPIs
- Tools and software: Google Analytics, Google Ads
Week 3-4: Search Engine Optimization (SEO)
- On-Page and Off-Page SEO
- Keyword Research and Analysis
- SEO Best Practices
- Tools and software: Moz, SEMrush
- Optimizing for Local Search
- Importance of Local SEO
- Setting Local SEO Goals
- Google Business Profile (GBP) Optimization
- Managing GBP Listings
- Local SEO Best Practices
- On-Page and Off-Page Optimization
Week 7: Search Engine Marketing (SEM)
- Introduction to SEM and Google Ads
- Creating PPC Campaigns
- Ad Campaign Setup and Management
- Keyword Research for PPC
- Introduction to SMO
- Social Media Strategy
- Social Media Platform Selection
- Profile Optimization
- Content Strategy for Social Media
- Digital Marketing
- 6-Month Program in Digital Marketing (Includes 3-Month Real-World Internship)
- Social Media Strategy
- Content Creation and Management
- Social Media Advertising
- Tools and software: Buffer, Hootsuite
Week 11-12: Online Reputation Management (ORM) and Advanced Topics
- ORM Strategies and Tools
- Handling Online Reviews and Reputation
- Advanced Digital Marketing Topics
- Tools and software: BrandWatch, Advanced SEO Tools
- Job Placement Assistance
- Resume building, interview preparation, and job placement support throughout the course.
- Assignments and Assessments
- Students work on real projects or internships in Digital Marketing under the guidance of industry professionals.
- Regular assignments, quizzes, and projects to ensure hands-on learning and practical skills development.
By the end of this 6-month course, students should have a strong foundation in Digital Marketing, along with practical experience gained during their internship, making them well-prepared for job opportunities in these fields.
